Our eyes are accustomed to seeing the three-dimensional world continuously in movie theaters. Movies, objects and schemes are no longer confined to the frame of the screen. This capability is now available on 3D computer-generated digital displays.

Thus, it is possible to project information directly onto the real world, at the appropriate depth, and seamlessly integrate with our surroundings. Digital content, whether it's in the user's hands as Iron Man... or represented in the reality in front of him like Avengers charts, all of this is so perfectly in line with the eye that it eliminates the usual discomfort associated with looking at it through screens for too long. There is no doubt that the future of the metaverse will be part of how we get things done in the future. In this article, we provide you with a metaverse decryption guide.

Adapted from Meta

What is metaverse and why is it important?!

Mark Zuckerberg's announcement on Thursday, October 28, 2020 may be that Facebook will rebrand itself under a new name for Meta Platforms Inc. Or “Meta” for short, the biggest thing to happen since science fiction writer Neal Stephenson coined the term “Metaverse” in his 1992 novel “Snow Crash.” This book, published 29 years ago, predicted “Metaverse” and some of Facebook’s plans are strikingly close. to consider.

So, what exactly does Metaverse mean?

According to the Wall Street Journal, “It is a vast online world that transcends traditional technology platforms, where people reside in shared virtual spaces. People will be able to try out items available in stores or attend concerts with friends, just as if they were offline and as in their real life.”

Huh?!

Keep in mind that this is simply making the internet come alive, or what that means rendering it in 3D. Zuckerberg explained it as a “virtual environment” that you can enter instead of simply watching it on the screen! It is a world where people can meet, work and play using devices such as virtual reality headsets, augmented reality glasses, and smartphone apps.

Is Metaverse a kind of internet?

According to The Washington Post, Tim Sweeney, CEO of Epic Games, took a similar position, envisioning the metaverse as “a kind of electronic stadium where users can join up with friends to play a multiplayer game like 'Fortnite' or as a Netflix movie with a tripod.” Dimensions” unlike the regular internet where you can watch videos, play games with friends and buy things online.

Taken from Meta

How will The Metaverse: change the Internet as we know it?!

The main feature of the Metaverse is “presence” – “presence” is supposed to be one of the main benefits of the metaverse – meaning that you are physically interacting with places and people rather than just watching them through a window.

How the Metaverse will change the future of work...

The metaverse constitutes the potential frontiers of online interaction, so marketing and communications professionals must prepare for it. As a new version of the Internet is developed, it will have far-reaching effects on society and its applications. Professionals in marketing, communications and branding will face different challenges as well as new opportunities. This new feature will unleash incredible creativity while also opening up new avenues for brands and businesses, soon to be embraced by humanity to make the merging of the digital and physical worlds truly “tangible.” And while there isn't a single metaverse in common at the moment, companies like Niantic, Microsoft, and many others are already working on creating one. And you, too, should start creating strategies to join them.